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How will you manage the growing volume of internet shoppers looking for the ideal Christmas gift? Check out our list of 7 Black Friday marketing ideas that will undoubtedly assist you in creating a successful campaign, attracting the interest of the growing number of holiday consumers this Black Friday, and generating significant profits.
1- Send your clients a Black Friday email marketing campaign.
Before the onslaught of marketing, start your strategy by emailing your previous and prospective online customers, especially while your rivals are still deciding what to do. Social media is undoubtedly booming, but email marketing is a tried-and-true method of growing your clientele and revenue. Email marketing is the main source of sales during the Black Friday promotion period, according to Custora, accounting for 25.1% of all transactions. The revenue per email sent increased by 330% when an online store launched an email marketing campaign.
2- Utilize a landing page that is active all year long.
How can you make Black Friday marketing for your shop permanent? According to research by AdWords, 61% of Christmas consumers start their internet shopping before the weekend of Thanksgiving. It is less likely that you will rank first in the search results the next time a customer searches for a product similar to yours if each year you create a fresh landing page each to increase Black Friday sales. Consider an electrical store that built an annual landing page for Black Friday and that consistently had a high page ranking on Google UK search results for the term “Black Friday”.
3- Using social media, increase Black Friday and Cyber Monday sales
According to a 2015 survey, 3.8 million social media posts mentioned Black Friday and Cyber Monday discounts. That is a huge number of internet buyers to overlook. Since everything is happening in real time, planning your Black Friday social media marketing is both thrilling and difficult. People expect you to respond quickly since you can see what they are saying in a split second. To increase sales, you should mix up your social media postings before, throughout, and even after Black Friday or Cyber Monday.
Additionally, as today’s consumers spend an increasing amount of time scrolling through the newsfeed on their preferred social platforms, advertising on Facebook, Instagram, TikTok, and other social platforms shouldn’t ever be disregarded.
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